A look at “Playtech Extends And Expands Partnership Deal With Betfred” London-listed gaming technology provider Playtech, a world leader in its field has announced the extension of its long-term partnership with Betfred, a major gambling business that continues to grow in strength and reputation.
The two businesses have a 12-year history of working together and their partnership has just been extended for a further four years.
Details Of The Agreement
As per this extension agreement, the amount of Playtech Self-Service Betting Terminals (SSBTs) in Betfred shops will increase. Playtech, which reported “excellent FY 2022 performance”, said that the previous two years have seen terminal numbers growing by 50%, and it believes that the increase in SSBTs will be vital in meeting customer demand for sports betting SSBTs.
Betfred customers will also be able to enjoy horse and dog racing markets for the first time, expanding the range of betting opportunities available to them. In addition to these new features, Betfred’s arsenal will see an additional variety of features and products such as Playtech’s new and improved Betbuilder, dynamic content display as well as premium content.
Playtech has established itself as a leading supplier of physical sports betting terminals and is well-known for its high-quality merchandise and exclusive features. A veteran in the online gambling sector, Playtech is no stranger to offering its players and punters great offers such as these Playtech no deposit bonuses and free bets respectively. This business deal will no doubt see customers enjoy the fruits of these industry giants’ collaborative labor.
Betfred, on the other hand, is a top sports betting operator that will no doubt benefit a great deal from this expanded lineup of Playtech machines, effectively translating into a wider portfolio of games for punters to choose from.
Comments From Playtech And Betfred
Representatives from both companies commented on this extended agreement.
Shimon Akad, the Chief Operating Officer at Playtech, expressed his delight that Betfred, the world’s largest independent bookmaker and a significant long-term partner for Playtech has decided to enter into an exclusive agreement across four primary verticals.
Akad further stated that Betfred’s choice to invest in an exclusive Live Casino area in 2018 had been an essential step in developing Playtech’s working relationship with Betfred, which had resulted in a highly compelling Live offering.
Akad added that they were looking forward to collaborating with Betfred over the next four years to deliver innovative content supported by industry-leading technology.’
Similarly, Rakesh Chablani, Managing Director at Betfred stated that the agreement highlights the importance of the relationship between them and Playtech, which he described as a market leader in retail betting machines. Further lauding Playtech, Chablani expressed his conviction that Betfred’s deal with the supplier will only continue to grow further in importance, and that the company is excited about the possibilities this new agreement will bring.
Mark Stebbings, Betfred’s chief operating officer added: “Looking ahead, there is scope for further development of the partnership as we look to increase the use of Playtech SSBTs even further, bringing new and exciting betting experiences to our customers across the UK.”
Continue to check our website for more articles of this kind. And, please use our comment section as well, we would love to hear from you.
