For years, everyone has opted for sandals with logos. Nikes and Adidas were the top sporty choices, whereas Tory Burch and Michael Kors were a little more high-end and expensive looking. This sandal phenomenon is much like sneakers. The need to rock Rocawear or Phat Farms in 2004 was real. With shoes, consumers actually want to have the same pair as their friends, with perhaps some slight variations such as color, unlike clothes. With clothes, consumers want unique items that no one else has. However, logos on clothes are popular, as well — think back to Juicy Couture sweatsuits and American Eagle polos.
Choosing to wear a pair of shoes with a logo (or a purse or a dress), automatically categorizes you into a societal group that allows people to get a first impression of who you are before you even meet. Of course, wearing a pair of Nike sliders doesn’t necessarily mean you’re a soccer or basketball player, but it certainly gives you a chill, sporty, cool vibe that draws a certain type of person to you. Along with it putting you into a specific community, whatever logo you choose also shows status because designer shoes are a symbol of wealth. But, even though designers are putting out new sandal designs for the summer, consumers seem to be gravitating away from logos and moving on to something much more subtle.
Post source: The List
