The iconic British fashion brand has already closed more than a dozen branches this year.

Now, another of its 400 shops will exit the high street as it pivots towards selling products online.

Customers who shop at the Maybird shopping park branch in Stratford-upon-Avon will see the fashion outlet lock its doors on Saturday, October 28.

According to a spokesperson for New Look, it comes as part of the “normal course of business” which involves the “occasional” closure of stores.

But it’s not the first brick-and-mortar site to cease trading this autumn.

The retailer saw a staggering five shops close their doors for good in September alone.

Shoppers in Lancaster, Slough, Windsor, Beverly and Bromsgrove all lost their local New Look store in the first 10 days of the month.

While the latest closure happening on Saturday is expected to be the last for now, the fashion brand is making other big changes to its store portfolio.

A New Look spokesperson explained: “While some sites have closed recently, we have opened a number of new stores this year and we remain on the lookout for appropriate new opportunities across the country.”

This has already happened in some places such as Leicestershire which saw the Fosse Park Shopping Park branch close earlier this summer to make way for a bigger venue.

New Look also opened a store in Grimsby recently and has plans to open more stores in 2023, though it hasn’t yet confirmed how many and where in the UK they will be.

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Post source: Express