The above figures are all for theaters in North American markets, where “Barbie” has earned a total of $351 million and counting, the fourth-highest movie gross of the year behind “The Super Mario Bros. Movie,” “Spider-Man: Across the Spider-Verse,” and “Guardians of the Galaxy Vol. 3.” It will climb even higher in the standings as its theatrical run continues.

It’s also worth noting that when you look at global box office figures, the “Barbie” phenomenon is even bigger. Its worldwide gross of $774 million and counting makes it the third-highest release of the year so far, coming in behind “Super Mario Bros.” and “GotG 3.”

While “Barbie” is not part of an existing feature film franchise, it’s almost certainly going to establish one, since box office success like this virtually always invites a follow-up. “Barbie” director Greta Gerwig may not be ready to start thinking about a sequel, the executives at Mattel and Warner Bros. are already thinking about where to take the franchise next.