Whatever Happened To The Matte After Shark Tank?

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Melissa Clayton appeared on Season 12, Episode 20 of “Shark Tank” in 2021. She wants $100,000 for a 20% stake in her company. She explains that all of the Mattes she’s moved over the last 20 days have been sold through word of mouth and via influencers — and they have made her $20,000. Clayton then explains that she’s made $200,000 over three years through this, selling on Amazon, the company’s website, and a third-party retailer. She made $89,000 in 2020 on a product that cost seven dollars to make and was being sold for $24.99

Kevin O’Leary doesn’t like the product from the start and is immediately out. Mark Cuban admits that he sees the need for The Matte thanks to having two teenage daughters, but can’t offer her anything. It comes down to Barbara Corcoran, Kendra Scott, and Lori Greiner. Corcoran thinks there’s a need for the product, and quizzes Clayton on the competition. She says she has a patent on the product, and there’s nothing like it out there. But Barbara can’t find a way to invest here and leaves the deal. Scott thinks the idea isn’t there yet due to branding and imaging issues.

Greiner, however, is ready to deal. She offers $100,000 for 33.3% equity due to the amount of work she thinks she’ll have to put in to get the company off the ground. Clayton replies with a 25% equity offer. Greiner turns the notion down, sticking to her guns, saying she wants to be a partner in the business. In the end, Clayton enthusiastically takes Lori’s original deal.

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