Toys are seen at a Target store on October 25, 2021 in Houston, Texas.

Brandon Bell | Getty Images

Despite high sales expectations for Black Friday, Small Business Saturday, and Cyber Monday, just over half of American consumers don’t plan to shop on some of the biggest days for deals during the holiday season.

Fifty-two percent of Americans said they won’t go shopping on Black Friday, Small Business Saturday, or Cyber Monday, while 59% said they are not excited to go shopping on any of the three days, according to a CNBC/Momentive Small Business Survey for Small Business Saturday. The survey was conductive by Momentive from Nov. 10 to Nov. 12 and included 2,744 respondents.

An estimated 158.3 million people will shop from Thanksgiving Day through Cyber Monday this year, an increase of 2 million people compared to 2020, according to the National Retail Federation. However, that would be down 4.2% compared to the number of people that shopped over that period in 2019.

Amid a holiday shopping season noticeably different than previous years impacted by pandemic trends and new habits like curbside pickup, labor shortages, and supply chain issues, here is what Americans are saying about how they plan to shop on Black Friday, Small Business Saturday, and Cyber Monday.

Cyber Monday grows as online shopping does

Inflation and supply chain concerns

Gen Z bucks shopping trends

Post source: cnbc

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