Helping the planet through streetwear – ‘Made to Care’ their Instagram biography reads. Global Warning is a brand making major moves in the streetwear world, and it’s all for a good cause.
Beginnings
Only launching in 2021, Global Warning is a very new name on the streetwear market, but they’ve made some respectable moves in their short time around. For their first 4-piece collection, Global Warning partnered with One Tree Planted, a non-profit organization focused on planting trees around thee globe. The collection sod out almost instantly and was seen sported by numerous influential people within the fashion and music industry such as Bloody Dior, Matt OX and Bizzey.
In 2022, Global Warning released two collections that were paired with pop-up shops in Paris and Amsterdam, as well as two separate launch events during Paris Fashion Week.
“Global Warning is a streetwear brand raising awareness for social, economical and environmental issues through bold graphics and exclusive pieces. While pushing its ideology through unique designs and premium sustainable materials, Global Warning actively contributes to a better world through drops dedicated to supporting and helping a variety of good causes.” their about page reads.
Life of the party
Global Warning hosted a few Paris Fashion Week events during the January 2022 and June 2022 men’s fashion weeks. The first event, in collaboration with U.K. collective Bone Soda, had celebrities including Yeat, Zack Bia, Evan Mock, and Bloody Osiris in attendance.
A$AP Lifestyle
In June 2022, Global Warning launched their collaboration with NYC-based rapper A$AP TyY. The collection was presented during a 1-day pop up shop in Paris and was followed by an online launch. On the collection, A$AP TyY said, “Creating the ‘A$AP Lifestyle’ collection is something I had wanted to do for a long time. To be able to release this collection during Paris Fashion Week Just made sense timing-wise.” Jesse Koch, co-founder of Global Warning, added, “The collaboration between our brand and A$AP TyY came naturally from our longtime working relationship with TyY. I met TyY in 2016, and he has been a huge supporter of our vision ever since.”
Worldwide Warning
In October 2022, Global Warning partnered up with Belgium-based collective 32WORLDWIDE and Water Org for an exclusive capsule collection and pop-up experience during the Amsterdam Dance Event at OALLERY. About the charitable donation, co-founder Miles de Levita said “This time we decided to work with water.org, which is a non-profit organization focused on making safe water and sanitation accessible to those in need. A lot of us take water and sanitation for granted, and many people still underestimate how much of the world, unfortunately, doesn’t have access. Naturally, we believe it’s important to raise awareness for what is essential in fighting poverty.
