10 Well-Known Athletes Who Run Successful Lifestyle Businesses

10 Well-Known Athletes Who Run Successful Lifestyle Businesses – Many athletes have used their success on the field to launch their own lifestyle brands, particularly in the fashion and beauty industries.

While some have chosen to work with established labels, others have chosen to start from the ground up. We look at some athletes who are making their mark in the industry with lifestyle brands ranging from leisure to luxury, from Serena Williams’ fashion line to David Beckham’s grooming products for men.

These famous sportspersons are running their own lifestyle brands – 10 Well-Known Athletes Who Run Successful Lifestyle Businesses

 

Serena Williams

Serena Williams is a professional tennis player from the United States. She has won 23 Grand Slam singles titles, the most in the Open Era and second most all-time behind Margaret Court. Between 2002 and 2017, the Women’s Tennis Association ranked her world No. 1 in singles eight times.

Tennis legend Serena Williams launched her fashion line S by Serena in 2018, after winning 23 Grand Slams, the most by any player in the Open Era’s singles competition. Her clothes are made to fit a variety of body types and sizes. Jackets, trousers, skirts, leggings, jumpsuits, and jewelry are all available through her label. In September 2019, she debuted her Autumn/Winter collection at New York Fashion Week.

She studied fashion for two years at the Art Institute of Fort Lauderdale in Florida before launching the company. She previously collaborated with Nike to tap a team of emerging New York City designers for a range of footwear and apparel, and she previously designed for Home Shopping Network on a collection of statement jewelry and fashion accessories.

 

Cristiano Ronaldo

 

Cristiano Ronaldo dos Santos Aveiro GOIH ComM is a Portuguese professional footballer who captains the Portugal national team and plays as a forward for Premier League club Manchester United.

The Portuguese footballer, who plays Premier League club Manchester united, is one of the most famous and well-paid athletes in the world. Ronaldo opened CR7, a fashion boutique in Funchal, Portugal’s Madeira Island, in 2006, using his initials and jersey number. Since then, the lifestyle brand has grown to include high-end denim, eyewear, underwear, footwear, and fragrances all over the world. Ronaldo is so well-liked that in 2015, astronomers named a galaxy CR7 after him.

 

Maria Sharapova

Maria Yuryevna Sharapova is a former world number one tennis player from Russia. Despite the fact that she represented Russia in the Women’s Tennis Association, she has lived in the United States since 1994 and is a permanent resident.

In 2014, the former tennis star joined Holly Thaggard as a co-owner of Supergoop, a UV-focused skincare company. The company offers a diverse selection of sunscreens for all skin types and tones. Sugarpova, a company Sharapova founded in 2012, is also hers. According to Forbes, the brand’s revenue in 2019 was around US$20 million from selling sweets and candies. In 2020, she expanded her business portfolio by investing in Therabody, a wellness company best known for its Theragun — a hand-held massage device.

 

Virat Kohli

Kohli has become the face of many renowned brands such as Audi, MRF, and Philips India, and is the only Indian on Forbes’ highest-paid athletes list for 2020. Kohli joined Universal Sportsbiz as a co-owner of the luxury fashion and accessories brand Wrogn in 2014. He’s also the brand’s ambassador for men’s lifestyle items like T-shirts, casual shirts, jeans, eyewear, sneakers, and caps. Since the 2018 edition of the Indian Premier League, Wrogn has been a sponsor of the Kohli-led Royal Challengers Bangalore (IPL).

The Indian national team skipper also launched One8, a shoes and accessories brand, in collaboration with Puma in 2017. According to Forbes India, One8 earned a revenue of around US$18.9 million by June 2019. Among other ventures, he co-owns the London-based social networking startup Sport Convo, has a restaurant named Nueva in New Delhi, and owns the Chisel India chain of fitness centres across the country.

 

Venus Williams – 10 Well-Known Athletes Who Run Successful Lifestyle Businesses

 

In the world of fashion, the multiple-time Grand Slam champion is best known for her ready-to-wear line called EleVen. The brand was originally launched in 2007 with the now-defunct retailer Steve & Barry’s, but was relaunched in 2012. EleVen sells everything from beauty products to activewear for all sizes.

Like her younger sister Serena, Venus has studied fashion design at the Art Institute of Fort Lauderdale. She launched EleVen the same year she graduated. She also owns the interior decoration firm V Starr Interiors and has invested in the wellness brand Astura. Her latest venture is Happy Vikings, a plant-based protein shake brand launched in December 2020.

 

Lukas Podolski

 

The German football legend started his streetwear line Strassenkicker in 2016. The company produces T-shirts, hoodies, tracksuits, caps and accessories reflecting a thematic connection to Podolski’s hometown Cologne. In 2020, he launched Strassenkicker Base, a gaming arena, with Japanese internet service company Rakuten. It has five artificial grass soccer pitches, two multifunctional pitches for futsal (a form of indoor soccer) and a panna cage (for street soccer game panna), along with space for wheelchair sports and e-gaming.

David Beckham

One of the world’s most famous fashion icons, the retired English footballer owns a few luxury lifestyle brands and endorses many others. House99 is a men’s grooming brand Beckham founded in partnership with L’Oréal Luxe in 2018. Products that are sold under the label include body wash, beard and hair balm, eye balm and shaving cream among others. He also has his own line of fragrances.

 

 

In 2019, he gained complete ownership of Beckham Brand Holdings, a company he founded in 2014 with entertainer Simon Fuller. The company manages his partnerships and brands and has stakes in his ventures such as Seven Global and Major League Soccer (MLS) club Inter Miami FC. Seven Global is a joint venture created by Beckham and Global Brands Group in 2015 which oversees the development of all consumer product categories he is associated with.

 

Dwyane Wade

When the National Basketball Association (NBA) giant signed a lifetime deal with Li-Ning for the Way of Wade 7 signature shoe in 2018, he became only the fourth athlete in the world to have a lifetime sneaker deal. Wade also has his own line of ties with The Tie Bar and custom line of luggage with Away.

He introduced affordable socks under the brand name Pkwy in collaboration with American sock company Stance. In 2017, Wade collaborated with the founders of Dsquared2 on a capsule collection sold exclusively at Saks Fifth Avenue. He also has his own California wine brand called Wade Cellars in partnership with his friend, vintner Jayson Pahlmeyer. The series of wines comes under two labels: Wade, which is made from mostly Oakville fruit, and Three by Wade, whose grapes are sourced from Mendocino in California. The 2018 Wade Cellars Cabernet Sauvignon, the costliest on offer at US$95, is made from blackberry and black currants mixed with red cedar and holiday spice. In 2020, Wade Cellars announced that it will donate US$10 to the Social Change Fund for every purchase of The Social Change Bundle — comprising a bottle each of 2018 Wade Cellars Cabernet Sauvignon and 2018 Three by Wade Cabernet Sauvignon, and a limited-edition Wade Cellars Hat.

 

Mahendra Singh Dhoni

 

Mahendra Singh Dhoni is a former Indian cricketer who captained the Indian national team in limited-overs and Test cricket from 2008 to 2014. He is widely regarded as one of cricket’s greatest ever players.

Besides being the face of numerous products, Indian cricketer MS Dhoni launched his own lifestyle brand Seven in 2016. Known for athletic and luxury apparel and footwear, it is the official clothing and merchandise partner of the IPL team Chennai Super Kings — a team for which Dhoni plays. In 2019, he became an investor in online used cars marketplace called Cars24.

 

Michael Jordan – 10 Well-Known Athletes Who Run Successful Lifestyle Businesses

 

Michael Jeffrey Jordan, better known by his initials MJ, is an American businessman and former professional basketball player. “By acclamation, Michael Jordan is the greatest basketball player of all time,” according to his biography on the official NBA website.

Despite the fact that it is a collaboration with Nike, basketball legend Michael Jordan’s Air Jordan is an internationally recognized shoe line that began as a franchise in 1984. According to his agent, David Falk, “the upstart” Nike expected to sell shoes worth US$3 million by the end of the first four years, but instead made US$126 million in the first year. In 1997, Nike made Air Jordan a sub-brand due to the line’s phenomenal success. According to Forbes in 2019, the shoemaker made US$3.14 billion from this line in the fiscal year ending in May, with Jordan’s share amounting to US$130 million.

According to Quartz, Nike CEO Mark Parker told investors on a call on December 21, 2019, that the “Jordan brand just earned its first $1 billion quarter, on a wholesale equivalent basis.” The line is also notable because, since 1986, all Air Jordans have featured the iconic logo of Jordan leaping in the air with a basketball rather than Nike’s own swoosh.

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