In the midseason finale, Sunny (Reba McEntire) meets with Tonya and Donno to forge a deal that involves helping Paige (Madalyn Horcher) find her journal and get her to a safe place. Sunny says that if the two agree to this, there’s a lot of money to make. Specifically, it’s the money Paige stole from the people who had Tonya and Donno looking for her in the first place. However, they won’t get paid without the journal and Paige deciphering it. Sunny then suggests that with Paige out in the woods alone, Tonya and Donno need her and that Paige has been through a lot. At that point, Donno steals the entire scene by deadpanning, “It’s hard out there for a pimp.”

Fans couldn’t help but express their love of the humorous exchange. “‘It’s hard out there for a pimp.’ [laughing-crying emoji] Gosh, I love Donno so much! @IamRyanONan, you are a gem! [heart emoji],” @beautifulswan tweeted. @TaylorWood717 also championed the one-liner, posting, “Best line of the night is Donno,” and adding the line at the end. 

Donno’s line could have been a slight dig at Paige, who, after all, set up one former associate to die and caused Sunny’s son Walter to become captured by authorities. And she did steal the money. What is for sure is that after Donno’s philosophical quip on the life of a pimp, Tonya didn’t look pleased. It’s what helped make the one-liner stand out and, for one fan, at least relatable in a way. “I get you, Donno,” @MaeveBran tweeted. “I make that ‘It’s hard out here for a pimp’ joke, and my husband looks at me the way Sunny does, Donno.”

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