- Brat Crowned Collins Dictionary Word of the Year 2024, reflecting its cultural significance and resonance with contemporary youth.
- The term gained traction from Charli XCX’s album “Brat,” released in June 2024, which has become a defining soundtrack of the season.
- Collins Dictionary defines “brat” as someone who embodies a confident, independent, and hedonistic attitude.
- This term is closely linked to the ‘brat summer’ cultural movement, celebrating a carefree and rebellious spirit among Gen Z.
- The word’s popularity has transcended music, with figures like Kamala Harris adopting it to engage younger voters.
The term “brat” has been chosen as the Collins Dictionary Word of the Year for 2024. This unexpected selection comes as a result of the viral popularity of the term, largely attributed to Charli XCX’s album of the same name released in June 2024.
The word “brat,” according to Collins Dictionary, refers to someone who embodies a confident, independent, and hedonistic attitude. This term has become synonymous with a cultural movement known as the ‘brat summer,’ which gained significant traction across social media platforms and popular culture.
Interestingly, the term’s popularity extended beyond music circles. US presidential candidate Kamala Harris adopted the concept in an attempt to appeal to young voters at the outset of her election campaign. This widespread adoption demonstrates the term’s versatility and its ability to transcend traditional boundaries.
Collins Dictionary’s lexicographers carefully analyze social media trends and other sources to determine which terms deserve inclusion in their yearly list of notable words. This year’s selection reflects a shift towards terminology favored by Generation Z and Alpha, according to Alex Beecroft, managing director at Collins.
Other notable words featured in Collins Dictionary’s 2024 list include “era,” inspired by Taylor Swift’s tour, and “delulu,” defined as being completely mistaken or unrealistic in terms of ideas and expectations.
Brat crowned Collins Dictionary 2024 word of the year https://t.co/MR1FnKSnHP
— BBC News (UK) (@BBCNews) November 1, 2024
Beecroft commented on this year’s Word of the Year list, stating, “With many of this year’s notable words being popularised by generations Z and Alpha, we can confidently say this is the most ‘brat’ Word of the Year list ever.” This statement underscores the significant impact of younger generations on linguistic trends and cultural phenomena.
The selection of “brat” as the Collins Dictionary Word of the Year 2024 serves as a testament to the power of pop culture in shaping language and societal attitudes. As we continue to navigate the ever-evolving landscape of modern communication, it’s clear that the influence of music, celebrity culture, and youth movements extends far beyond entertainment itself, leaving lasting impacts on our lexicon and cultural discourse.
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Last Updated on November 1, 2024 by 247 News Around The World
